EPISODE 1- Lessons 4 the Rise with Sarah Badran

In the premiere episode of Creatives on the Rise, I'm sitting down with Sarah Badran, a powerhouse publicist + brand manager based in Dallas, TX, who is also the Founder of Creative Currency, a Creative Marketing Agency. As the former VP of Talent and Media for Premier Live Experience, she has worked with national acts such as Dave East, Ja Rule and Ashanti, Bun B, Eric B and Rakim, Nipsey Hussle and more! With over 10 years of music industry experience that includes managing creative events and establishing opportunities for over 1,000 artists nationwide, Sarah was the perfect pick to kick off the series.

I chatted with Sarah about her experience, lessons she's learned along the way, and the things she looks for when mulling over whether or not to take on a new client.

We also talk about:

- Perception-based marketing

- The importance of seeking out & listening to mentors

- Mistakes made and

- Self-care as a way of life.

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